World
Advertising Festival of Gramado –
REGULATIONS
The
1 - MEDIA:
Advertising campaigns and
single ads created and produced for Newspaper, Magazine, Movie/TV, Radio,
Billboard and Internet published from September 2006 to October 2008.
2 - CATEGORIES:
At all medias,
the single ads and campaigns must be enrolled at the following categories: Product,
Retail, Service, Ecology, Institutional, Communication/Education, Tourism and
Social Advertising / Public Interest.
3 - DEFINITION FOR
REGISTRATION:
a) SINGLE AD: One single ad, enrolled
at the categories above, at the previous item.
b) CAMPAIGN: Maximum of 5 (five) ads,
from the same campaign, published at the same media (Example: four magazines
ads from the same campaign).
4 - DEADLINE:
September 20th 2008, final.
5 - DIGITAL FORMAT
FOR SINGLE AD AND CAMPAIGNS REGISTRATION:
Internet:
Inform the URL at the Registration
Form
Printed
ads:
Ads from Magazine,
Newspaper and Billboard. Must be sent set up at boards of rigid card, white or black, with
edge of 5cm. In case of poster, card or banner, also
can be sent in a tube appropriate to its size.
Electronic Ads: TV, Radio and Internet (Web)
Video Settings;
Material
at extensions: AVI or MOV
DV
NTSC - 29,97 fps
Frame
size: 720h 480v (0,900)
Frame rate: 29,97 frames/second
Pixel Aspect Ratio: D1/DV NTSC (0.9)
Fields:
Lower Field First
Audio Settings:
Mp3
Sample rate: 48000 samples/second
6 - REGISTRATION
TAX:
|
Single
Ad US$ 150,00 |
|
Campaign (Max. of 5 ads) US$ 300,00 |
7 - REGISTRATION PAYMENT:
The registration payment must be made by bank
deposit, or payment order, for Bank of Brazil - Banco do Brasil - agency
0575-4, account: 4344-3, on behalf of
8 - JUDGEMENT AND AWARDS:
- The members of the Jury will judge and concede the
notes from 1(one) to 5 (five) to each judged category at the material
presentation meeting at the city of Porto Alegre in the ESPM – Superior School
of Advertising and Marketing.
- The ads and campaigns of Movie/TV, Radio, Newspaper,
Magazine, Billboard and Interactive Media that achieve general average from 2,5
(two and a half) will take part from the Short List at the World Advertising Festival of Gramado – Extra Edition
City of Mexico.
- The award will be for each Media: Newspaper, Magazine, Billboard, Radio,
Movie/TV and Internet, at each category.
- The Jury will concede for the awarded ads and
campaigns, the Trophy Gramado Rooster of Gold to the first place, the Trophy
Gramado Rooster of Silver to the
second place, and the Trophy Gramado Rooster of Bronze to the third
place.
- Each Trophy Gramado Rooster of Gold, Silver and
Bronze will have along a Certificate.
- Will be conceding Creative Quality Certificates for
the ads and campaigns classified for the Short List.
- The awarded ones will be presented at the tree
cities, City of Mexico in October 16th 2008,
- The winners could choose the city where they prefer
to receive their Trophy Gramado Rooster of Gold. – It’s possible to be made a
replica of the Gold, Silver and Bronze Trophies by a request from the winner
agency/company, by a consulting and expenses payback to
- The members of the Jury will judge the Movie/TV
enrolled ads – single ad or campaign – without interference at their valuation
if it’s produced on film or VT, at any category.
- The Jury President will decide when there’s an even
at the voting.
- From the Jury decision will not have appeal.
9 -INTERNET JUDGEMENT
The Internet Jury members will judge and
award the following types of work:
I - Best web site: Internet ambient of unrestricted access where are published information of public interest. At least 6 pages, the ambient can’t be temporary.
II – Best promotional hotsite: Promotional sites
with information architecture and navigation limited, temporary permanence and
high impact visual.
III - Best rich media interactivity ad: interactivity ads beside the hyperlink. The rich media ads can be represented by different formats accepted at content doorways as: banners, pop-ups, seals, buttons, skyscrapers or check-m8, among others.
IV - Best rich media ad without interactivity: ads without user
interactivity beside the hyperlink.
At this category are included also works developed in
html without the use of resources as flash, flash-video, audio, among others.
10 –
OBSERVATION:
The Registration Form has a field as complement
where can be typed the text English Version from the enrolled ads or campaigns:
text version from the audio of Movie/TV commercials; English Version from the
text of spots and jingles for Radio; English version from the title and text
from the graphic ads for Newspaper, Magazine and Billboard; English Version
from the text of Interactive Media ads.
Important warning: The English Version is not an
obligation neither a condition for registration; it’s just criterions for who are making the registration. The goal is just to not
complicate the work at the Jury. But the experience has demonstrated at the
most of works that the communication language is universal, excusing any other
form of explanation.
11 –
REGISTRATION FORM:
SINGLE
AD AND CAMPAIGN REGISTRATION FORM
MEDIA:
( ) Newspaper
( ) Magazine ( ) Radio
( ) Movie/TV ( )
Billboard
( ) Internet - URL:
CATEGORY:
( )
Product ( ) Retail
( ) Service (
) Institutional ( ) Tourism
( ) Social
Communication/Education ( ) Social Advertising – Public Interest
CLASSIFICATION:
( ) Single Ad (
) Campaign
Agency/Company registration:
Address- Street/Avenue:
City: Zip Code: State:
País: Phone/Fax: e-mail:
Advertiser:
Single Ad Title:
Campaign Title:
nº of ads:
Production Company:
Media published:
Date of published:
Creation Team:
Contact name:
Date of registration:
12 - Agreement:
I agree, completely, with the regulation
at the World Advertising
Festival of Gramado.