18th
World Advertising Festival of Gramado
The
1 - MEDIA:
Advertising
campaigns and single ads created and produced for Newspaper, Magazine,
Movie/TV, Radio, Billboard and Internet published from July 2009 to June 2011.
2 - CATEGORIES:
At
all medias, the single ads and campaigns must be
enrolled at the following categories: Product, Retail, Service, Ecology,
Institutional, Communication/Education, Tourism and Social Advertising / Public
Interest.
3 - DEFINITION FOR
REGISTRATION:
a) SINGLE AD: One single ad,
enrolled at the categories above, at the previous item.
b) CAMPAIGN: Maximum of 5
(five) ads, from the same campaign, published at the same media (Example: four
magazines ads from the same campaign).
4 - DEADLINE:
May 22th
2011, final.
5 - DIGITAL FORMAT FOR SINGLE AD AND CAMPAIGNS REGISTRATION:
Internet:
Inform the URL at the Registration Form
Printed ads:
Ads from Magazine, Newspaper and Billboard. Must be
sent set up at boards of rigid card, white or black, with edge of 5cm. In case of poster, card or banner, also can be sent in a tube
appropriate to its size.
Electronic Ads: TV, Radio and Internet (Web)
Video Settings;
Material at extensions: AVI or MOV
DV NTSC - 29,97 fps
Frame size: 720h 480v (0,900)
Frame rate: 29,97 frames/second
Pixel Aspect Ratio: D1/DV NTSC (0.9)
Fields: Lower Field First
Audio Settings:
Mp3
Sample rate: 48000 samples/second
6 - REGISTRATION TAX:
|
Single Ad US$ 150,00 |
|
Campaign
(Max. of 5 ads) US$ 300,00 |
7 - REGISTRATION PAYMENT:
The registration payment
must be made by bank deposit, or payment order, for Bank of Brazil - Banco do Brasil - agency 0575-4,
account: 4344-3, on behalf of
8 - JUDGEMENT AND AWARDS:
- The members of the Jury will judge and concede the
notes from 1(one) to 5 (five) to each judged category at the material
presentation meeting at the city of Porto Alegre in
the ESPM – Superior School of Advertising and Marketing.
- The ads and campaigns of Movie/TV, Radio, Newspaper,
Magazine, Billboard and Interactive Media that achieve general average from 2,5 (two and a half) will take part from the Short List at
the World Advertising Festival of Gramado.
- The award will be for each Media: Newspaper, Magazine, Billboard, Radio,
Movie/TV and Internet, at each category.
- The Jury will concede for the awarded ads and
campaigns, the Trophy Gramado Rooster of Gold to
the first place, the Trophy Gramado Rooster of
Silver to the second place, and
the Trophy Gramado Rooster of Bronze to the
third place.
- Each Trophy Gramado
Rooster of Gold, Silver and Bronze will have along a Certificate.
- Will be conceding Creative Quality Certificates for
the ads and campaigns classified for the Short List.
- The winners could choose the city where they prefer
to receive their Trophy Gramado Rooster of Gold. – It’s
possible to be made a replica of the Gold, Silver and Bronze Trophies by a
request from the winner agency/company, by a consulting and expenses payback to
- The members of the Jury will judge the Movie/TV
enrolled ads – single ad or campaign – without interference at their valuation
if it’s produced on film or VT, at any category.
- The Jury President will decide when there’s an even
at the voting.
- From the Jury decision will not have appeal.
9 -INTERNET JUDGEMENT
The Internet Jury members will judge and award the
following types of work:
I - Best web site: Internet ambient of unrestricted access where are published information of public interest. At least 6 pages, the ambient can’t be temporary.
II – Best promotional hotsite:
Promotional
sites with information architecture and navigation limited, temporary
permanence and high impact visual.
III - Best rich media interactivity ad: interactivity ads beside the hyperlink. The rich media ads can be represented by different formats accepted at content doorways as: banners, pop-ups, seals, buttons, skyscrapers or check-m8, among others.
IV - Best rich media ad without interactivity: ads without user
interactivity beside the hyperlink.
At this category are included also works developed in
html without the use of resources as flash, flash-video, audio, among others.
10 – OBSERVATION:
The Registration Form has a
field as complement where can be typed the text English Version from the
enrolled ads or campaigns: text version from the audio of Movie/TV commercials;
English Version from the text of spots and jingles for Radio; English version
from the title and text from the graphic ads for Newspaper, Magazine and
Billboard; English Version from the text of Interactive Media ads.
Important warning: The English
Version is not an obligation neither a condition for registration; it’s just
criterions for who are making the registration. The
goal is just to not complicate the work at the Jury. But the experience has
demonstrated at the most of works that the communication language is universal,
excusing any other form of explanation.
11 – REGISTRATION FORM:
SINGLE
AD AND CAMPAIGN REGISTRATION FORM
MEDIA:
( )
Newspaper ( ) Magazine ( ) Radio
( ) Movie/TV ( )
Billboard
( ) Internet - URL:
CATEGORY:
( ) Product
( ) Retail (
) Service ( ) Institutional (
) Tourism
( ) Social Communication/Education ( )
Social Advertising – Public Interest
CLASSIFICATION:
( ) Single Ad ( ) Campaign
Agency/Company
registration:
Address-
Street/Avenue:
City: Zip Code: State:
País: Phone/Fax: e-mail:
Advertiser:
Single
Ad Title:
Campaign
Title:
nº of ads:
Production
Company:
Media
published:
Date of published:
Creation
Team:
Contact
name:
Date
of registration:
|
Single Ad US$ 150,00 |
|
Campaign
(Max. of 5 ads) US$
300,00 |
12 - Agreement:
I agree, completely, with the regulation at the World
Advertising Festival of Gramado.